ANALISIS PERSEPSI NASABAH PADA PRODUK TABUNGAN BAROKAH (BPRS BHAKTI SUMEKAR CABANG PRAGAAN)

Authors

  • Zaid Raya Argantara dan Nur Azizah

Keywords:

Customer Perception, Barokah Savings

Abstract

The purpose of this research is to find out the perception of custumer of barokah savings, because the practice carried out by BPRS Bhakti Sumekar cabang Pragaan branch is not in accordance with the theory and this results in customers who do not have a good understanding of barokah savings products. So the researcher uses a qualitative approach with thw type of fiel research. Data sources were observations and documentation with barokah savings customer. The results showed the customer’s perception of the BPRS Bhakti Sumekar cabang Pragaan Branch’s baroakh savings was quite good, all respondents already knew the contract of the barokah savings and the procedur carrod out by BPRS Bhakti Sumekar Pragaan branch have in accordance with sharia principles.

Published

2023-02-11