The Portait of Erick Thohir’s Transformational Leadership on Instagram

Being a competent leader especially is a governmental office is essential. Transformational leadership is one of leadership styles that can be applied when someone becomes a leader. Erick Thohir, Indonesian Minister of State-Owned Enterprises can be included as the leader who applies transformational leadership. Through Instagram, Minister Erick frequently posts his work on Instagram and demonstrates his concern for Indonesian society. Consequently, Instagram has become an essential solution in optimizing a government work system. This study aimed to identify academically and scientifically the use of Instagram in the bureaucratic system to improve service quality based on the various information events obtained by the researchers. The method of this research is using qualitative approach. To analyze the relationship between Instagram and government bureaucracy, the researchers drew upon diverse aspects of the Transformational Leadership theory. The object of this study is @erickthohir's Instagram account as the representative Indonesian governor. The dataset was taken from scientific articles that support this analysis. The results demonstrated that Erick Thohir had implemented Instagram effectively to express his dedication to providing outstanding service to Indonesian society. The existence of Instagram facilitates the government's access to information about the community. As a result, interactions between the government and the community become easier and more efficient.


A. INRODUCTION
Change is the only constant (Heraclitus). Given the ongoing evolution of the Web and the exponential growth in the number of Web users, this statement may appear very accurate in the world of technology. The phenomenon of social media is frequently viewed as a transformative evolution that has transformed the Web from a static environment into a Web 2.0 networked space that is dynamic and constantly evolving. The transformation is inevitable because of the vast improvements in Web technologies that enable more online connectivity and permit people to connect and communicate interactively (Mansour, O, creativity, and learning more (Pathak, 2019). Due to the explosive growth of social media, citizens and political structures are increasingly using social media in political contexts (Stieglitz & Dang-Xuan, 2012).As supported by Budiyono (2015), social media can become a more effective platform for political communication in the future.
Knowledge of political issues, but not the political process, is positively associated with political news consumption on social media. Understanding political issues and processes significantly correlate with professional media consumption of political news.
With the addition of professional media reporting, the influence of social media on political knowledge is also increasing. The study also discovered that political discourse strengthens the correlation between social media news and political knowledge (Park, 2019). Social media users are not constrained by their social, economic, or political status; social media and traditional mass media have distinct characteristics when it comes to disseminating information to audiences (Susanto, 2017). Furthermore, social media have spawned a new field of study (Magin et al., 2016), in which several scientific disciplines address the interdisciplinary nature of political communication as a potential area of research interest (Kaid, 2004). In addition, its transition from a static to an interactive form, in which the position between the author and the addressee can be actively altered, has created additional space for scientists and knowledge in this field (Stier et al., 2018).
Instagram is one of social networking sites that can be used for political contexts or government bureaucracy. Instagram provides a platform for sharing photos and videos.
Other Instagram users can view every image and video users post. Typically, Instagram posts include a caption or photo description and a hashtag (Renata, 2021 (Crew, S., 2022).
Since holding the role of the Minister of State-Owned Enterprises, Erick Thohir has implemented numerous reforms and enhancements, not only within the Ministry of SOEs but also within BUMN. Minister Erick is primarily focused on five transformations: the digitalization transformation, the renewable energy transformation, the transformation of the mining industry, the tourism transformation, and the food transformation (Nurul, 2021).
The transformation initiated by Minister Erick includes not only reorganization but also the improvement of business models and the merger of state-owned enterprises, among others. Port SOE Merger, SOE Holding Tourism, Ultra Micro Holding, Indonesian Sharia Bank Holding (BSI), and Holding Survey Services, as well as the takeover of the Blok oil field Rokan in Riau as of August 9, 2021, by Pertamina, formerly managed by PT Chevron Pacific Indonesia (CPI), are regarded as significant achievements (Nurul, 2021). In addition, Nurul (2021)  Moreover, the transformation of human capital that they continue to implement by fostering a strong work culture, attracting top-tier talent, and enhancing the representation of women and young people in leadership positions are essential for inclusive and sustainable business growth. One hundred per cent for Indonesia," said Erick in his letter to all Ministry of SOEs and SOEs employees on October 29, 2021, commemorating two years of his leadership at the Ministry of SOEs. In addition, the Minister of State-Owned Enterprises explained that achieving the goal was not easy, but it was a catalyst for the company's transformation (Asih, 2021).
In 2020, Erick Thohir published his new book, "Akhlak for the Nation," which contains the SOE development plan and economic conditions resulting from the Covid-19 pandemic. The book discusses the development plan, which is anticipated to be more effective in the future due to activities and efforts to be undertaken, as well as the deteriorating economic conditions in the future pandemic from all angles (Kharis, 2015).
Due to the significant growth of their SOEs, Erick Thohir's leadership of the Ministry BUMN is praised by many individuals and the media. Due to his discipline and firmness in leading SOEs, Erick Thohir can garner a great deal of media attention.
Therefore, it is anticipated that more conducive and harmonious conditions will be established so leaders and employees can work together more effectively (Kharis, 2015).
Leadership is a style or model that leaders use to persuade their subordinates to accomplish the same tasks to achieve the stated objectives (Pasolog, 2021). Being a good and competent leader in the generation of society becomes a critical challenge for millennials in the present and future (Depi, 2018). Additionally, leadership is essential to achieving a group objective. In achieving the objective, consideration must be given to the actions of the employees who will establish a culture within the institution or organization (Burhanudin, 2018). Burhanudin (2018) also stated that the perception of leadership is crucial to analyzing the process within an organization. One leadership style that requires a leader's ability is transformational leadership, which motivates subordinates to perform better under subordinates' expectations by increasing the value of the task and encouraging subordinates to sacrifice themselves for the organization's benefit, followed by an increase in the level of subordinates' needs.
A leader needs to influence the actions of other people or workers so that they can think and act in such a way that their actions have a positive impact and contribute to the achievement of a goal. So that, in the interest of the existence of directed leadership to achieve progress toward the definite initial goal, a leadership model is necessary to demand an individual's leadership skills. A leader's leadership style is expected to be transformational to produce a change that motivates workers to improve the quality of work they have been assigned without coercion because an increase follows it in workers' needs for the better.
Transformational leaders are capable of elevating their work to generate new ideas and innovative solutions to problems that are or have been encountered (Burhanudin, 2018).
Thus, in this study, the researchers are interested to analyze the portrait of Erick's Thohir leadership depicted on his Instagram account, @erickthohir.
To support this analysis, the researchers drew from various aspects of Transformational Leadership theory. Transformational leadership can be defined as the process of influencing significant changes in the attitudes, beliefs, and values of followers to the point where the goals of an organization and the leader's vision are internalized and followers achieve out-of-the-ordinary performances (Bass, 1985;Yukl, 1999a;1999b). The transformational leader endeavours to elevate the followers' higher-order needs, implying that leaders and followers raise each other's motivations and a sense of purpose.
Consequently, according to Burns (1978), transformational leaders are those who appeal to positive moral values.
According to Bass (1998), transformational leaders achieve superior outcomes through one or more of the four transformational leadership components listed below: 1) Charismatic management (or idealized influence). The leader demonstrates behaviour that serves as a model for the followers. Thus, followers who wish to emulate the leader develop admiration, respect, and confidence in him or her. The followers also recognize the leader's extraordinary abilities, perseverance, and determination. It is also evident that the leader is willing to take risks in pursuit of goals but does so while maintaining an ethical and moral stance.
2) Inspirational motivation. The leader provides the followers with a purpose and a challenge that motivates and inspires their work. In this situation, the leader encourages the followers' team spirit, zeal, and optimism. The leader engages them in a positive future vision and conveys high aspirational standards for them to meet.

3) Intellectual stimulation. Leaders encourage their followers' innovation and creativity
by challenging established assumptions, reframing existing problems, and taking novel approaches to old problems. In this way, the leader encourages creativity and avoids responding to individual followers' errors with public criticism. Instead, the leader solicits novel concepts and inventive approaches to resolving issues. 4) Individualized consideration. The leader caters to each follower's need for achievement and development as a coach or mentor. The leader strives to generate new learning opportunities in a supportive environment; consequently, the leader demonstrates tolerance for individual differences, encourages some followers, establishes work patterns for others, and grants autonomy to those with more experience. In this manner, the leader establishes two-way communication processes with followers, adopts an active listening style, and delegates tasks to develop followers' abilities (Bass, 1998).

B. RESEARCH METHOD
In this study, the researchers utilize a qualitative approach. This study focuses on the Instagram account of @erickthohir, the Minister of State-Owned Enterprises (BUMN).
There are several stages that we did in this study. First, the authors selected the feed of @erickthohir's Instagram account that represents his leadership. Second, the authors analyzed the feed of Minister Erick Thohir and correlated it with the theory of Transformational Leadership. The last, the authors concluded the whole observation as the portrat of Erick Thohirs' leadership.

C. RESULT AND DISCUSSION
To observe how Instagram could be used as a medium of government bureaucracy especially the portrait of Erick Thohir's leadership, it can be seen from @erickthohir's post on his feed (Figure 1). researchers view that his concern to make Indonesia more developed, prosperous, and great symbolize his leadership. He attemps to show his bigintention on making Indonesia much better. Thus, the researchers view that he successfully influence readers or internet users to have the same goal like him which is making Indonesia much better. The way he shared his activity as the Minister of State-Owned Enterprises make the readers think that through collaboration and cooperation, everything will be reached.
In closer context, we can see that Minister Erick Thohir collaborated with Defense Minister, Prabowo Subianto. To continue upholding the sovereignty, territorial integrity, and safety of the nation in the face of various threats, disturbances, obstacles, and future challenges, all elements of the nation must unite. By staying together, Indonesia's defense and security are sure to get better, and the country as a whole will get stronger (Biro Humas Setjen Kemhan, 2021). Besides that, Minister Erick Thohir also invited Trade Minister, Zulkifli Hasan. Indonesia will emphasize the importance of international trade, industry, and investment for the achievement of the Sustainable Development Goals (SDGs) at the G20 Trade, Investment, and Industry Working Group (TIIWG). The TIIWG has the chance to make trade, investment, and industry goals a big part of achieving the SDGs in a way that includes everyone (G20 Indonesia 2022). Lastly, Minister Erick also invited Ministers of Arab Emirates to make Indonesia more developed. According to data compiled by the Central  concern on his job as the Minister of State-Owned Enterprises, but also appreciates any activities, effort, and struggle that Indonesians do.
One of them can be seen through the trophy that the winner got on that bull racing