Fintech: Journal of Islamic Finance

Strategi Pemasaran dalam Meningkatkan Penjualan Mebel Kayu U.D Barokah di Desa Karduluk Pragaan Sumenep dalam perspektif Ekonomi Syariah

Nurussaniyah Nurussaniyah — 2024-09-25

Business is an activity that requires a serious understanding, the most important thing that a person must do in running a business is to develop a strategy so that the business can be profitable and have good prospects. One of the strategies used in business is the application of Islamic content which consists of the application of Islamic marketing strategy theories and concepts and the application of Islamic marketing characteristics. In this strategy, 4P is applied which consists of products, prices, promotions, and locations combined with Santi Mebel's segmentation, targeting, and positioning techniques to win the competition in the market. This aims to find out how U.D Barokah's Islamic marketing strategy increases sales. This study uses a field research method using a qualitative approach. Meanwhile, the data collection techniques used are interviews, observations and documentation. Research Results Based on the results, it can be concluded that U.D Barokah runs its business using the 4P STRATEGY. U.D Barokah has the advantage that the products produced are superior products using the best quality. The marketing strategy is also inseparable from sharia principles, namely honest (siddiq), trustworthy (amanah), and smart (Fathanah).

Analisis Penerapan Etika Bisnis Islam Pada Transaksi Penjualan Online Di Shopee

Sumarti Puji Lestari — 2024-07-15

Online sales have become a phenomenon that dominates the global market, including on popular platforms such as Shopee. In this context, it is important to evaluate business practices ethically, especially for business people who follow the principles of Islamic Business Ethics. Sellers must be trustworthy by displaying an attitude of openness, honesty, optimal service, and doing good in everything, especially those related to community service. This research aims to analyze the application of Islamic Business Ethics in online sales transactions on the Shopee platform. The analysis results show that although there are efforts to implement Islamic Business Ethics, there are still challenges faced in the context of online transactions. This research provides a better understanding of how Islamic Business Ethics can be applied effectively in the online business environment, as well as providing recommendations for improving its implementation on platforms such as Shopee.

Implementasi Pertumbuhan Ekonomi Keummatan Dalam Perspektif Maqosid Syari’ah

Prayudi Kumala — 2024-07-15

Economic growth is an increase in goods and services. Judging from changes in output in the community's economy. So that economic growth can be created, for example from prosperity and wealth. This research aims to explore the implementation paradigm of public economic growth from an Islamic economic perspective. This means that there are different points of view regarding conventional economics and Islamic economics. Islamic economics has aims and objectives (maqasid) that emphasize aspects of morality and aspects of moral quality. Progress in various sectors is one measure of development, but in Islamic economics prosperity is based on four principles, tawhid, rububiyyah, khalifah, tazkiyah.

Manajemen Pemasaran Dan Pengembangan Distribusi Keliling Sayur Dan Lauk Pauk Perspektif Bapak Hanafi Di Desa Palengaan Daja

Abd Rofiq — 2024-09-25

This research focuses on marketing management and development of mobile distribution of vegetables and side dishes carried out by Mr. Hanafi in Palengaan Daja Village. In his efforts to meet the food needs of the local community, Mr. Hanafi uses a motorbike with a cart to distribute various types of vegetables and side dishes directly to residential areas. This research uses a qualitative approach with a phenomenological method to understand the strategy and implementation of marketing management and distribution development carried out by Mr. Hanafi. Data was collected through observation, interviews and documentation. The research results show that the marketing management implemented includes planning, observation, implementation and supervision. Meanwhile, distribution development is carried out by adjusting distribution routes and times, as well as paying attention to consumer needs. Mr. Hanafi also implements marketing strategies such as target market analysis, strategic location determination, use of online platforms, competitive pricing, and collecting customer feedback. These results show that a structured and adaptive approach in marketing management and mobile distribution can increase the efficiency and effectiveness of small businesses in meeting consumer needs in rural areas.

Analisis Game Berhadiah Pada Fitur Shopee Tanam Perspektif Fiqh Muamalah

Zulaekah Zulaekah — 2024-07-15

Ju'alah is a contract to get wages that are strongly suspected to be obtained. If someone can finish it, then he is entitled to a reward or prize. Human activities as creators, developers and users of information and communication technology are currently leading to something that makes it easier for the users themselves. One of them that utilizes this internet media is e-commerce shopee. One of the features of the shopee game is the planting shop. Features such as cropping shops are considered by consumers to be more interactive and not boring. In the shopee planting game there are two possibilities, the first is that the user gets benefits in the form of prizes from what is planted. Second, the user feels at a loss if the planting of this crop doesn't produce results. The method used in this study uses a type of empirical legal research using a qualitative approach, which aims to make a systematic, actual and accurate description of the facts, characteristics and relationships between the phenomena investigated and then draw conclusions. The results of the research regarding "Game Analysis with Prizes on the Shopee Planting Feature from the Fiqh Muamalah Perspective (Case Study of IAIN Madura Students)" namely that it has fulfilled the pillars and requirements of the ju'alah contract. However, in the shopee game, planting savings and coins that are lost when the plant dies contains elements of maisir and gharar. Because there is a bet on property or material and there is an element of ambiguity in obtaining the prize