SKEMA BAURAN PEMASARAN TERHADAP VOLUME PENJUALAN PADA PRODUK PERABOTAN RUMAH TANGGA SECARA ONLINE KACAMATA EKONOMI ISLAM

Abstract

ABSTRACT

After conducting research and discussing the data obtained in the research and analysis that has been carried out, the researchers draw the following conclusions: the online marketing mix scheme applied by household furniture business actors is in accordance with Islamic economics. Which can be seen from the first point in terms of products, namely products that are actually sold or exist and have the benefits of halal products, this is in accordance with one of the marketing concepts, namely Realistic or al-waqi'yyah which means in accordance with reality, not making it up, let alone leading to lies. second in terms of price, namely setting prices that are in accordance with product quality and shipping costs, this shows that the concept of price in a sharia perspective is not based on profit alone but on aspects of people's purchasing power, and the benefit of the people, so that the concept of multiple benefits from pricing expensive ones are not allowed. Third, the promotion is carried out honestly without any guile, and does not exaggerate a product and the fourth place or distribution channel provides a sense of comfort and easy access for consumers and is not a place of dispute.