PENGARUH POSTINGAN MEDIA SOSIAL INSTAGRAM TERHADAP MINAT BELI KONSUMEN PADA ONLINE SHOP “BY MEKARTIKAâ€
Abstract
The condition of technological development today where the process of sending information in this golden age is very sophisticated. Telecommunications technology is growing, faster, more precise, accurate, easy, cheap, effective and efficient. Today, humans communicate more often through the internet, because it makes it easier to interact and communicate without limits, with this convenience millions of people from all parts of the world interact using the internet so that social media sites are formed. One of the most popular social media nowadays is Instagram. After successfully becoming an application that is in demand by many users, Instagram has become a social media that has lots of opportunities for business for its users. In this study using the questionnaire method, interview method, documentation and analysis methods assisted by the application Spss 16.0 for windows. So the study found research that the Sign Value. Photo 0.116 > 0.05 then there is no significant effect between X1 and Y. Sign value. Caption 0.127 > 0.05 then there is no significant effect between X2 and Y. Sign value. Price 0.052 0.05 then there is a significant effect between X3 and Y. Sign value. Testimony 0.730 > 0.05 then there is no significant effect between X4 and Y.
