Integration of Maqaṣid Syariah with Business Model Canvas in Strengthening the Strategic Value of Digital Sharia Banking

Abstract

The digital transformation that has hit the Islamic banking industry brings great opportunities for service efficiency, product innovation, and expansion of people's financial inclusion. However, efficiency-oriented technological advances often ignore the values of maqāṣid al-sharia which are the moral foundation of Islamic economics. This article aims to formulate a conceptual model that is able to integrate maqāṣid al-sharia with modern managerial frameworks through  the Business Model Canvas (BMC) approach so that the digitalization of Islamic banking remains in line with the principles of justice, blessings, and benefits. This study uses a qualitative approach with literature study methods and descriptive-analytical analysis. Classical and contemporary literature on maqāṣid, strategic management, and digital innovation are analyzed thematically and hermeneutically to build an integrative model called the Maqāṣidic Business Model Canvas (MBMC). The results of the study show that the five dimensions of maqāṣid al-syariah can be operationalized in the nine elements of BMC so that every aspect of the business, from value offering to cost structure, is oriented towards maslahah and social sustainability. MBMC reorients the Islamic banking paradigm from profit maximization to maslahah optimization, making spirituality not just an added value but the foundation of a digital business strategy. This model offers a new conceptual framework that asserts that innovation and morality can go hand in hand, and that Islamic economics has the epistemological capacity to guide the transformation of digital finance towards an inclusive, equitable, and worship-worthy system.