ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI VOLUME PENJUALAN FEMINIME HYGINE SIRIH PADA PT ROMOS INTI KOSMETIK SURABAYA

Abstract

ABSTRACT

Feminine Hygine Sirih is the one of cosmetic product by PT Ramos Inti Kosmetik. Nowdays, sales volume indicate decreasing because many competitors that aggress and imitate Feminine Hygine Sirih. This research aimed to analyze some factors it impact in sales volume. The independent variable in this research was Feminine Hygine Sirih’s sales volume with the dependent variable of counter amount with salesperson, instance amount, and promotion cost. The analyze method used in this research was multiple regression analyze. The result of the questionnaire calculations showed that X1=15,778 > t table =2,074, meaning that there was a significant effect of counter amount with salesperson of sales volume. X2= –1,228 < t table =2,074, meaning that there was a significant effect of instance amount of sales volume. X3=2,648 > t tabel = 2,074, meaning that there was a significant effect of promotion cost of sales volume. Based on these results could be concluded that counter amount with salesperson, instance amount, and promotion cost were sicnificantly effect to sales volume.