https://ejournal.kopertais4.or.id/pantura/index.php/qiema <p><strong>Jurnal Qiema</strong> is a scientific journal contains original works from lecturers, researchers, students and other concerned parties who have not been published or are not on the publication in the form of articles on the research and conceptual ideas on the subject of Islamic Economic, Islamic Banking, Islamic Management and so on. This journal publishes twice in a year on Pebruary and August.</p> <p><strong>Jurnal Qiema</strong> is published by LPPM Islamic Institute Qomaruddin Gresik, East Java, Indonseia.</p> <p>Alamat redaksi: Jl. Raya Bungah No. 1 Telp/Fax. (031) 3949500 Bungah Gresik, Email: <a href="https://mail.google.com/mail/#inbox" target="_blank" rel="noopener">qiemaiaiqgresik@gmail.com</a>.</p> <p>P-ISSN: <a href="http://u.lipi.go.id/1466394499" target="_blank" rel="noopener">2528-2913</a></p> <p>E-ISSN: <a href="http://issn.pdii.lipi.go.id/issn.cgi?daftar&amp;1556631285&amp;1&amp;&amp;" target="_blank" rel="noopener">2721-3587</a></p> LPPM Institut Agama Islam Qomaruddin Gresik en-US Jurnal Qiema (Qomaruddin Islamic Economics Magazine) 2528-2913 https://ejournal.kopertais4.or.id/pantura/index.php/qiema/article/view/4641 <p>Perkembangan ekonomi di Indonesia saat ini sedang mengalami kemajuan pesat, hal ini ditandai dengan berkembangnya lembaga keuangan syariah, khususnya pada sektor perbankan syariah. Salah satu Bank Syariah di Indonesia yaitu Bank Syariah Indonesia KC Rantauprapat. Namun setelah melakukan observasi kepada nasabah Bank Syariah Indonesia KC Rantauprapat,peneliti menemukan bahwa masih ada beberapa nasabah Bank Syariah Indonesia KC Rantauprapat yang memiliki dan menggunakan rekening bank konvensional, Sering terjadi gangguan jaringan sehingga minat nasabah Bank Syariah Indonesia KC Rantauprapat menurun ketika ingin melakukan transaksi keuangan dan dikarenakan beberapa nasabah Bank Syariah Indonesia KC Rantauprapat sudah lebih dahulu menggunakan rekening bank konvensional jadi sulit untuk beralih seutuhnya agar hanya menggunakan rekening bank syariah saja. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh Gaya Hidup, Religiusitas dan Literasi Keuangan Syariah Terhadap Keputusan Nasabah Memilih Bank Syariah. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik purposive sampling. Sumber data dalam penelitian ini adalah data primer. Jumlah sampel dalam penelitian ini adalah 95 sampel. Metode pengumpulan data yang digunakan adalah angket, dokumentasi dan wawancara. Pengolahan data dibantu dengan software statistik yaitu Smart PLS 4. Alat analisis yang digunakan meliputi analisis deskriptif, uji outer models (uji validitas dan uji reabilitas), uji inner models (R square dan effect size atau F square), dan uji hipotesis (Bootstrapping). Hasil penelitian ini menunjukkan bahwa Gaya Hidup berpengaruh terhadap keputusan nasabah memilih bank syariah, Religiusitas berpengaruh terhadap keputusan nasabah memilih bank syariah, dan Literasi Keuangan Syariah tidak berpengaruh terhadap keputusan nasabah memilih bank syariah. <br><br>Kata kunci : Keputusan, Gaya Hidup, Religiusitas, Literasi Keuangan Syariah</p> <p>ABSTRACT</p> <p>Economic development in Indonesia is currently experiencing rapid progress, this is marked by the development of Islamic financial institutions, especially in the Islamic banking sector. One of the Sharia Banks in Indonesia is Bank Syariah Indonesia KC Rantauprapat. However, after observing Bank Syariah Indonesia KC Rantauprapat customers, the researcher found that there are still several customers of Bank Syariah Indonesia KC Rantauprapat who have and use conventional bank accounts, there are often network disruptions so that the interest of Bank Syariah Indonesia KC Rantauprapat customers decreases when they want to make financial transactions and because some customers of Bank Syariah Indonesia KC Rantauprapat have used bank accounts first Conventional ones, it is difficult to switch completely to only use Islamic bank accounts. The purpose of this study is to determine the influence of Islamic Financial Lifestyle, Religiosity and Literacy on Customers' Decision to Choose Islamic Banks. This study uses a quantitative approach with purposive sampling techniques. The source of data in this study is primary data. The number of samples in this study is 95 samples. The data collection methods used were questionnaires, documentation and interviews. Data processing is assisted by statistical software, namely Smart PLS 4. The analysis tools used include descriptive analysis, outer models test (validity test and reliability test), inner model test (R square and effect size or F square), and hypothesis test (Bootstrapping). The results of this study show that Lifestyle affects the customer's decision to choose an Islamic bank, Religiosity affects the customer's decision to choose an Islamic bank, and Sharia Financial Literacy does not affect the customer's decision to choose an Islamic bank.</p> <p>Keywords: Decisions, Lifestyle, Religiosity, Sharia Financial Literacy</p> Rosnani Siregar, Safitri Silalahi Copyright (c) 2025 Jurnal Qiema (Qomaruddin Islamic Economics Magazine) https://creativecommons.org/licenses/by/4.0/ 2025-08-09 2025-08-09 11 2 80 100 10.36835/qiema.v11i2.4641 https://ejournal.kopertais4.or.id/pantura/index.php/qiema/article/view/4643 <p>Abstrak. Latar belakang penelitian ini adalah perkembangan bisnis makanan telah menjadi salah satu bidang yang sangat diminati oleh Masyarakat. Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh marketing mix 7P (Product, Price, Promotion, Place, People, Process, Physical evidence) terhadap loyalitas pelanggan di Cafe Seblak Bestie Glatik Ujungpangkah. Pendekatan kuantitatif yang digunakan dalam penelitian ini, dengan mengumpulkan data melalui kuesioner yang disebarkan kepada 120 responden. Teknik pengambilan sampel menggunakan teknik Non Probability Sampling dengan jenis sampel menggunakan purposiv sampling. Hasil penelitian ini memunjukkan bahwa variabel Product tidak berpengaruh secara signifikan terhadap loyalitas pelanggan, variabel Price berpengaruh secara signifikan terhadap loyalitas pelanggan, variabel Promotion tidak berpengaruh secara signifikan terhadap loyalitas pelanggan, variabel Place berpengaruh secara signifikan terhadap loyalitas pelanggan, variabel People tidak berpengaruh secara signifikan terhadap loyalitas pelanggan, variabel Process tidak berpengaruh secara signifikan terhadap loyalitas pelanggan, variabel Physical Evidence berpengaruh secara signifikan terhadap loyalitas pelanggan. Kata kunci: Product, Price, Promotion, Place, People, Process, Physical Evidence, Loyalitas Pelanggan. <br><br>Abstract. The background of this study is the development of the food business into one of the fields that is in great demand by the community. This study aims to determine how much influence the 7P marketing mix (Product, Price, Promotion, Place, People, Process, Physical Evidence) has on customer loyalty at Cafe Seblak Bestie Glatik Ujungpangkah. A quantitative approach was used in this study, by collecting data through questionnaires distributed to 120 respondents. The sampling technique used the Non Probability Sampling technique with the type of sample using purposive sampling. The results of this study indicate that the Product variable does not have a significant effect on customer loyalty, the Price variable has a significant effect on customer loyalty, the Promotion variable does not have a significant effect on customer loyalty, the Place variable has a significant effect on customer loyalty, the People variable does not have a significant effect on customer loyalty, the Process variable does not have a significant effect on customer loyalty, the Physical Evidence variable has a significant effect on customer loyalty.</p> <p>Keywords: Marketing Mix, Loyality, Customer</p> Eka Abidah Hilmiyah, Nur Fadhillah Copyright (c) 2025 Jurnal Qiema (Qomaruddin Islamic Economics Magazine) https://creativecommons.org/licenses/by/4.0/ 2025-08-09 2025-08-09 11 2 101 117 10.36835/qiema.v11i2.4643