Srategi Promosi dalam Meningkatkan Volume Penjualan Pakaian Menurut Perspektif Etika Bisnis Islam (Studi Kasus Toko Sanshop Jl. Sembungan Kidul Dukun Gresik )

Abstract

Promotion strategy is one way for entrepreneurs to be able to develop businesses. With various forms of activities that need to be planned to provide information, influence, remind consumers in the marketing mix entrepreneurs that entrepreneurs do to increase sales volume. This research is a field research by taking the research location at the Sanshop Shop. The theory used is Strategy, Promotion Strategy, Promotional Mix and Promotion in Business Ethics. The results and research findings conclude that Promotional Strategies to Increase Clothing Sales Volume according to the Islamic Business Ethics Perspective are advertising, direct marketing, internet marketing, sales promotion, public relations, and direct selling.