JIESP: Journal of Islamic Economics Studies and Practices

Pemanfaatan Marketplace Shopee Untuk Meningkatkan Pemasaran Produk Terhadap UMKM Pabrik Otok Mabrur Di Desa Bungbaruh Kecamatan Kadur Kabupaten Pamekasan

Halimatus Sa'diyah — 2023-12-30

The research topic in this study is the use of the marketplace

marketplace to increase product marketing for the Mabrur auto factory

UMKM in Bungbaruh Village, Kadur District, Pamekasan Regency. The

purpose of writing this research is to introduce marketplace shopee to

increase the marketing of Oto' Mabrur products. The method used in

this research is that the researcher used a qualitative approach with a

descriptive research type. Data collection techniques using

documentation, observation and interviews. This training program aims

to help owners of oto' snack production in Bungbaruh Village improve

the marketing of their products through the Shopee marketplaceplatform. Through targeted interviews and outreach, business owners

are provided with the in-depth understanding and skills needed to use

Shopee as an effective marketing tool. It is hoped that with the

continuous application of this new knowledge, sales of hawker otto' can

increase significantly and their business can grow better in a wider

market. The increase in marketing and exposure on the Shopee

platform is expected to open up new opportunities and business growth

potential for the production of oto' snacks in Bungbaruh Village.

Analisis Pemahaman Sertifikasi Halal pada Usaha Mikro Kecil dan Menengah (UMKM)

Dara Istia Aisyah — 2023-12-30

This research aims to analyze the understanding of halal certification in micro, small and medium enterprises (MSMEs). This research was conducted using a qualitative descriptive approach. Data collection was carried out using observation, interviews and documentation techniques from related sources. Respondents totaled 15 MSMEs by distributing questionnaires directly. Of the total number of respondents, 33.3% or 5 people understood halal certification and 66.7% or 10 people still did not understand. The research results show that understanding of halal certification in Ceungceum Village is still relatively low due to a lack of outreach activities. The government's role is needed to increase understanding of MSMEs by holding outreach and mentoring activities to make it easier to obtain halal certification in villages.

Penerapan Manajemen Hubungan Pelanggan di Aqiqoh Nurul Hayat Surabaya

Airlangga Bramayuda — 2023-12-31

Penelitian ini dilatarbelakangi keingintahuan peneliti tentang pelayanan terhadap pelanggan dan cara yang dilakukan Aqiqah Nurul Hayat Surabaya untuk customer relationship management mempertahankan pelanggan, sehingga masih menjadi pelopor pertama dalam jasa aqiqah di Indonesia. Dalam pelayanan terhadap pelanggan dan mempertahankan pelanggan, Aqiqah Nurul Hayat menerapkan customer relationship management atau manajemen hubungan pelanggan. dalam penelitian ini menggunakan pendekatan kualitatif dengan jenis penelitian kualitatif. Metode yang digunakan berupa wawancara, observasi dan dokumentasi. Hasil dari penelitian ini menunjukkan bahwa Aqiqah Nurul Hayat menerapkan customer relationship management dalam mengelolah hubungan dengan pelanggan. Proses yang dilakukan mencakup identifikasi, diferensiasi, kustomisasi, berbagi informasi, keterlibatan pelanggan, kemitraan jangka panjang, pemecahan masalah bersama, teknologi berbasis CRM dan otomatisasi pelayanan. Selain itu, dalam penelitian ini terdapat faktor keberhasilan dan hambatan dalam penerapan customer relationship management.

Fungsi Humas Bank Jatim sebagai Fasilitator Sosialisasi dan Komunikasi Internal Mobile Banking JConnect

Annisa Setyo Sari — 2023-12-31

The aim of innovation is to improve the performance of sharia banking. Innovation aims to improve product quality and service, design better products, extend product life cycles, meet customer needs and demands, develop new products and services, new organizational models, and new marketing strategies in addition to saving costs. To generate interest in the products and services offered by Bank Jatim Syariah KC Kediri branch, innovative products and services must be developed.

Mobile banking is an example of Bank Jatimâ€™s approach and dedication in offering digital services to the general public to facilitate transactions. The rise of the digital era is the cause of the high volume of digital transactions in Indonesia. This causes banks to compete with each other to provide the best service to the public. In this case, public relations can help management as a communication facilitator. Mediator and communicator to ensure that the public hears what management has to say and what management says an organization needs to function well. Bank Jatimâ€™s public relations goal is to build strong relationships with communities, individuals and groups while increasing brand awareness. Observing the importance of the role of public relations as a communication channel makes it very interesting to research. This research methodology uses a case study format and qualitative methodology. Investigation of research findings shows that the role of Bank Jatim PR communication facilitator uses a PR approach in four steps in JConnect socialization, which includes defining the problem, organizing and setting, action, and assessing the initiative.

Analisis Penggunaan QRIS di Jconnect Mobile Guna Memudahkan Transaksi Nasabah

Muhammad Faris Al Hafidh — 2023-12-31

The increasingly tight competition in the banking business has encouraged bank institutions to provide excellent service to exceed customer expectations. E-Channel products are electronic media-based service products. This study aims to determine the marketing strategy of EChannel products at Bank Jatim Syariah Kediri Branch Office. Field Research approach whose primary data is data derived from the field. Based on the results of this study, it is known that the produc E-Channel owned by Bank Jatim Syariah Kediri Branch Office are: ATM, Mobile Banking, SMS Banking, Internet Banking, Kartu Flazz Bank Jatim Syariah, Kartu PNS Elektronik, E-Samsat Jatim, Bank Jatim Syariah Virtual Account.

Analisis Penerapan Zakat Pertanian pada LAZISNU Desa Kedungwangi Kecamatan Sambeng Kabupaten Lamongan

Abdur Rohman Machfud — 2023-12-31

Abstract: The purpose of this study was to determine the application of agricultural zakat and its realization by LAZISNU in Keduk Hamlet, Kedungwangi Village, Sambeng District, Lamongan Regency. This study uses a type of qualitative research and uses a descriptive analytical approach. Data collection techniques using observation, interviews, and documentation. The first result of this study is the application of zakat carried out by LAZISNU in Kedungwangi Village, namely the acquisition of rice farming zakat and the distribution of zakat that has been collected is distributed to mustahik who really need it with the results of deliberations by LAZISNU management, the deliberation is by way of listing the people who are entitled to receive from each RT and data information from the Kedungwangi Village government. The process of forming administrators from several hamlets in Kedungwangi Village should socialize the work program that will be carried out by prospective LAZISNU administrators.

Dampak Sosial Peer To Peer Landing Syariâ€™ah Bagi Pertumbuhan Pelaku Usaha Di Indonesia

Ansori Ansori — 2023-12-31

The aim of this research is to discuss the social impact on loan funding and sharia fixed rate peer to peer landing lending has become an interesting research topic in recent years. This research will discuss the social impact of loan funding and fixed rate loans on Sharia P2P Lending in Indonesia. Previous research relevant to this topic includes discussing the legal problems of P2P Sharia Lending in Indonesia, legal protection for consumers using financial technology based on P2P Sharia Lending, P2P Sharia Lending mechanisms and services, the influence of ease of use and risk in the Investree application on transaction decisions using fintech. Sharia P2P Lending, and analysis of Sharia P2P Lending fintech product contracts. The research method that will be used in this research is a qualitative research method with library study data collection techniques. The data used in this research is secondary data obtained from sources such as journals, books and related documents. The data that has been obtained will be analyzed qualitatively to obtain findings that are relevant to the research objectives which include the positive and negative impacts of loan funding and fixed rate loans in Sharia P2P Lending on Indonesian society and the economy. The conclusion of this research will summarize the findings relevant to the research objectives and provides implications and suggestions for the development of Sharia P2P Lending in Indonesia.

Manfaat dan Tantangan Regulasi Penyelenggaraan Financial Technology (Fintech) di Indonesia

Muhammad Hamdan Ali Masduqie — 2023-12-31

Abstract: The development of financial technology (fintech) that occurs globally has given challenges to the financial services sector. Regulatory challenges are mainly due to the decentralization of the financial system as a result of implementing fintech. The problems studied in this study include: (1) What are the implications of the development of fintech and the phenomenon of decentralization of the financial system on the regulatory challenges faced in Indonesia. (2) What form of regulation can be applied in Indonesia to address the challenges of fintech development and decentralization of the financial system. The decentralization of the financial system caused by the implementation of fintech has given rise to its own regulatory challenges. The absence of a comprehensive fintech regulation capable of accommodating the phenomenon of financial system decentralization has the potential to result in weak guarantees of legal certainty and protection. The preparation of the fintech Law based on a principle approach can be a solution to answer the regulatory challenges faced. This paper is juridical normative legal research with conceptual approach, statutory and comparative approach.

Keywords: Financial Technology, Decentralized Financial System, Regulation.

Analisis Minat Belanja Konsumen Dalam Memilih Fashion Di Store Wiratna Modes Dalam Perspektif Ekonomi Syariah

Nisa'ul Azizah — 2023-12-31

In the global era, the business world is facing rapid progress. Business actors must be able to fulfill what consumers need and want so that consumers feel satisfied. Apart from that, you must also have a professional marketing strategy so you can compete with other marketers operating in the same field. Store Wiratna Modes is a Muslim fashion store that pays attention to the compatibility between product quality and the price offered to consumers. The aim of this research is to find out about consumer shopping interest in choosing fashion at the Wiratna Modes Store from a sharia economic perspective. This research is a qualitative description with primary data sources from interviews with store owners and employees as well as several consumers. The results of this research show that consumer buying interest is influenced by internal and external factors. Apart from that, Products, Prices, Promotions, Locations and Services too. And based on analysis from researchers, Store Wiratna Modes has implemented sharia principles in serving its consumers