Strategi Manajemen Pemasaran Pendidikan Dalam Manarik Minat Calon Peserta Didik Baru Di SMK Terpadu Khoirot Kandat
Keywords:
Strategy, Management, Marketing, and Educational Institutions
Abstract
Marketing an educational institution is very important in carrying out the wheels of continuity of an educational institution, in carrying out marketing an educational institution requires an appropriate marketing management strategy in order to achieve school goals, and in implementing a marketing strategy it also requires support from many parties starting from all elements of teachers and students. educational staff and also from the surrounding community. The purpose of this study is to analyze the Marketing Management Strategy of education carried out by the Khoirot Kandat Integrated Vocational School using many ways to attract the interest of prospective students starting from using online or in-person strategies, the intended target of the Khoirot Kandat Integrated Vocational School are students who lack capable and also students who are not good in their attitudes. This research departs from the idea that the importance of educational marketing management strategies for the success of educational goals. If education is without the management of educational marketing, the institution will not run optimally as expected. Educational marketing management strategy is an important part of achieving educational goals. This study uses a descriptive qualitative method that takes samples through interviews, observations, and also documentation studies. Keywords: Strategy, Management, Marketing, and Educational InstitutionsReferences
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Faizin, Imam. “STRATEGI PEMASARAN JASA PENDIDIKAN DALAM MENINGKATKAN NILAI JUAL MADRASAH†7 (2017): 23.
Fathorrozi, Fathorrozi, and Abd. Muhith. “Peran Kepala Sekolah dalam Pelaksanaan Manajemen Pemasaran Sekolah Dasar di Jember Jawa Timur.†JIEMAN: Journal of Islamic Educational Management 3, no. 2 (December 28, 2021): 203–20. https://doi.org/10.35719/jieman.v3i2.73.
Fradito, Aditia. “STRATEGI PEMASARAN PENDIDIKAN DALAM MENINGKATKAN CITRA SEKOLAH,†n.d., 11.
Hidayat, Rofiq. “Implementasi Servqual dalam Meningkatkan Mutu Layanan pada Manajemen Pemasaran Pendidikan.†JIEMAN: Journal of Islamic Educational Management 2, no. 1 (June 26, 2020): 41–62. https://doi.org/10.35719/jieman.v2i1.17.
Iqbal, Muhammad. “Pemasaran Jasa Pendidikan dan Implementasinya sebagai Strategi Pengembangan Pendidikan di SMP Muhammadiyah 1 Depok Sleman Yogyakarta.†MANAGERIA: Jurnal Manajemen Pendidikan Islam 4, no. 1 (July 16, 2019): 127–46. https://doi.org/10.14421/manageria.2019.41-08.
Ismuratno, Irwan, Mohammad Khusnul Hamdani, and Eka Danik Prahastiwi. “IMPLEMENTASI STRATEGI PEMASARAN JASA PENDIDIKAN DI LEMBAGA SEKOLAH DASAR ISLAM INSAN CENDEKIA PACITAN,†n.d., 14.
Khan, Rubaiyet Hasan. “Marketing Education Online: A Case Study of New Zealand Higher Education Institutions.†Procedia - Social and Behavioral Sciences 103 (November 2013): 637–46. https://doi.org/10.1016/j.sbspro.2013.10.382.
Labaso, Syahrial. “Penerapan Marketing Mix sebagai Strategi Pemasaran Jasa Pendidikan di MAN 1 Yogyakarta.†MANAGERIA: Jurnal Manajemen Pendidikan Islam 3, no. 2 (January 17, 2019): 289–311. https://doi.org/10.14421/manageria.2018.32-05.
“Manajemen Integrasi Kurikulum Madrasah Dan Pesantren Di MTs Hidayatul Sholihin Kediri.Pdf,†n.d.
Mukmin, Baba. “MANAJEMEN PEMASARAN JASA SEKOLAH DASAR TERPADU.†Jurnal Isema : Islamic Educational Management 5, no. 1 (June 30, 2020): 97–112. https://doi.org/10.15575/isema.v5i1.6076.
Munir, M. “Manajemen Pemasaran Pendidikan Dalam Meningkatkan Kuantitas Peserta Didik†1 (2018): 17.
“Nilai Spiritualitas Sayyed Hossein Nasr Dalam Manajemen Pendidikan Islam.Pdf,†n.d.
Ninlawan, Ganratchakan, and Sirilak Areerachakul. “The Management Strategies for Excellence of the Schools under the Bureau of Special Education, Office of the Basic Education Commission.†Procedia - Social and Behavioral Sciences 207 (October 2015): 290–95. https://doi.org/10.1016/j.sbspro.2015.10.098.
Nurmalasari, Neneng, and Imas Masitoh. “MANAJEMEN STRATEGIK PEMASARAN PENDIDIKAN BERBASIS MEDIA SOSIAL†4, no. 3 (2020): 6.
Ogunnaike, Olaleke Oluseye, Banji Ayeni, Bankole Olorunyomi, Maxwell Olokundun, Omisade Ayoade, and Taiye Borishade. “Data Set on Interactive Service Quality in Higher Education Marketing.†Data in Brief 19 (August 2018): 1403–9. https://doi.org/10.1016/j.dib.2018.05.082.
Petrova, G.I., V.M. Smokotin, A.A. Kornienko, I.A. Ershova, and N.A. Kachalov. “Knowledge Management as a Strategy for the Administration of Education in the Research University.†Procedia - Social and Behavioral Sciences 166 (January 2015): 451–55. https://doi.org/10.1016/j.sbspro.2014.12.552.
Purnomo, Andri Cahyo. “MANAJEMEN PEMASARAN PENDIDIKAN BERBASIS STRATEGI PENENTUAN PASAR SASARAN†1, no. 2 (2022): 8.
Sintasari, Beny, and Nailatul Afifah. “Strategi Manajemen Pemasaran Unggul Jasa Pendidikan di SMP Islam Terpadu Ar Ruhul Jadid Jombang,†n.d., 14.
Sugiyanto, Nur Wahid, and Sedya Santosa. “Strategi Pemasaran Sekolah Berbasis Pesantren.†AN NUR: Jurnal Studi Islam 13, no. 1 (June 29, 2021): 90–115. https://doi.org/10.37252/an-nur.v13i1.105.
Sulistio, Iwan, H Azharullail, and H Hakkul Yakin. “MANAJEMEN PEMASARAN KEPALA MADRASAH DALAM MENINGKATKAN PESERTA DIDIK DI MA TARBIYATUL ISLAM AZIZIAH NW WANASABA†1, no. 2 (2022): 19.
Syryamkin, V.I., and E.G. Syryamkina. “Technology Management as a Tool of Innovative Strategy of Education and Cognitive Management.†Procedia - Social and Behavioral Sciences 166 (January 2015): 468–71. https://doi.org/10.1016/j.sbspro.2014.12.556.
Wahyudi, Kacung. “MANAJEMEN PEMASARAN PENDIDIKAN,†n.d., 18.
Woliktol, Ninsiar. “STRATEGI PEMASARAN SEKOLAH DALAM MENARIK MINAT PESERTA DIDIK BARU DI SMP NEGERI 7 KENDARI.†Jurnal Pendidikan dan Pengajaran 2, no. 3 (2021): 11.
Published
2022-10-06
How to Cite
Andriani, A. A. A. (2022). Strategi Manajemen Pemasaran Pendidikan Dalam Manarik Minat Calon Peserta Didik Baru Di SMK Terpadu Khoirot Kandat. Al-Makrifat: Jurnal Kajian Islam, 7(2), 43-63. Retrieved from https://ejournal.kopertais4.or.id/tapalkuda/index.php/makrifat/article/view/4848
Section
Articles
