HIPOTESIS MODEL PENGEMBANGAN DAN STRATEGI PEMASARAN USAHA MIKRO
Abstract
Alternatif pembangunan ekonomi dengan sistem desentralisasi dan pengembangan usaha mikro, kecil dan menengah (UMKM) sepantasnya diaktualisasikan karena memang UMKM merepresentasikan kegiatan ekonomi rakyat yang bertumpu pada kekuatan sendiri serta mampu menjadi penyangga (buffer) perekonomian. Dalam konteks Indonesia dengan pasokan tenaga kerja, kelangkaan modal serta kekurangan infrastruktur pendidikan untuk pelatihan dalam kompleks teknologi, maka sangat rasional untuk mengandalkan usaha mikro daripada usaha padat modal. Konsep pengembangan usaha kecil dengan strategi yang fokus pada pengembangan kompetensi inti, pengetahuan dan keunikan akan menciptakan keunggulan melalui peningkatan dan penciptaan nilai tambah untuk meraih daya saing melalui pengembangan kapabilitas kewirausahaan, sehingga usaha mikro tidak lagi mengandalkan strategi kekuatan pasar. Strategi ini lebih murah dan ampuh dalam memberdayakan usaha kecil, karena memanfaatkan sumber daya lokal tercipta produk inti yang unggul.References
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