TINJAUAN FIKIH MUAMALAH TERHADAP PRAKTIK JASA ENDORSE KOSMETIK MS GLOW DI MEDIA SOSIAL

Abstract

The practice of endorsement services on MS Glow cosmetic products on social media is analyzed from the perspective of muamalah jurisprudence. This practice is considered ijarah or leasing services in Islamic law. Business actors can contact endorsers through various communication channels, such as direct message (DM) or WhatsApp. However, agents, members, or resellers are not involved in the selection of endorsers, which is determined by the central company. Products marketed by MS Glow have obtained a distribution permit from BPOM and halal certification from MUI, showing compliance with safety and halal standards. However, consumers need to better understand their skin type and consult before buying a product, to avoid potential losses. Endorsers are also advised to follow the provisions of Islamic law in doing endorsements, including covering the aurat and behaving politely. Thus, the practice of this endorsement service can run in accordance with the principles of muamalah jurisprudence, while maximizing benefits for all parties involved.