Strategi Bersaing Usaha Potong Ternak (Study Kasus RPH Jagal Syari’ah Kecamatan Pesanggaran Kabupaten Banyuwangi)

Abstract

RPH Jagal Syariah is a business which focuses on animal slaughtering which aims to serve people's demand in Pesanggaran village of Banyuwangi district. In running its business RPH Butcher Shariah is not the only RPH that exist in Pesanggaran sub district but there are many other similar RPH business which also have the same purpose. Therefore, it is important for the RPH Jagal Syariah to create a strategy that aims to protect itself best against pressure and competition and also be superior. Seeing this phenomenon, the authors are interested to further analyze by referring to the focus of research as follows: What is the process of RPH activities of the Butcher District of Pesanggaran Banyuwangi ?, Is there any significant difference between the RPH Jagal Syariah and Conventional RPH ?, and how the RPH competitive strategy Butcher of Sub-district of Pesanggaran of Banyuwangi Regency? This research uses qualitative research, data collection method that is observation and interview. The data obtained is analyzed by descriptive method. Data validity using triangulation technique. The results of this study indicate that (1) The process of RPH Jagal Syari'ah in Pesanggaran sub-district of Banyuwangi district is done very carefully by upholding the rule of Islamic law and the law stipulated by the government regarding RPH in slaughtering animals. (2) there is a significant difference in business practices run by RPH Jagal Syari'ah with Conventional RPH. (3). The competitive strategy used by RPH Jagal Syari'ah is by internal and external analysis approach. Internal analysis includes: physical resources, finance, technology, human resources, reputation and organization have been very good. Similarly, External analysis includes price leadership, differentiation and focus strategy is also very good and able to compete in a healthy manner.