IMPLEMENTASI MANAJEMEN OPERASIONAL DALAM MENINGKATKAN OMSET USAHA
Abstract
Micro, small, and medium enterprises (MSMEs) in the culinary sector face significant challenges in maintaining and increasing their turnover, particularly amidst increasingly fierce and dynamic competition in the beverage business. Teh Poci Trisna, one of the MSMEs in Tulungagung Regency, is not immune to these challenges. The main challenges faced are fluctuating customer numbers and the need to maintain product quality amidst increasing demand. Furthermore, rapidly changing consumer trends, limited capital for innovation, and competition from other beverage brands are significant obstacles to increasing daily and monthly revenue. Therefore, an appropriate operational management implementation strategy is required to ensure the business's survival and growth.
Teh Poci Trisna is a beverage-based culinary MSME located in Tulungagung Regency and established in 2020. This business focuses on serving teapot tea with a distinctive flavor combined with a modern presentation concept. As a rapidly growing business, Teh Poci Trisna has been able to attract local consumers through its affordable prices, friendly service, and consistent taste.
One of the interesting businesses to study is Teh Poci Trisna, located on Jl. RA. Kartini 47, Tulungagung Regency. This study aims to examine how operational management is implemented at Teh Poci Trisna MSMEs in Tulungagung Regency in 2025, and how it contributes to increasing business turnover.
The research results show that the operational management of Teh Poci Trisna is implemented in a structured, phased, and directed manner. During the planning stage, the business owner sets daily sales targets and calculates the need for key raw materials such as tea, sugar, ice, and packaging. During the organizing stage, employee tasks are clearly divided, raw material inventory is controlled to avoid shortages or excesses, and work schedules are adjusted to meet peak customer demand. Furthermore, monthly evaluations are conducted to review sales target achievement, evaluate product quality, and assess customer satisfaction.
The implementation of operational management has been proven to have a significant impact on increasing business turnover. Before implementing a structured operational system, Teh Poci Trisna's average daily turnover was in the range of 5%-10%. After consistently implementing operational strategies, daily turnover increased to 10%-15%. This increase demonstrates that good operational management can increase productivity, maintain consistent product quality, expand customer base, and enhance customer satisfaction.
The implementation of operational management in the Teh Poci Trisna MSME plays a crucial role in facing business challenges and increasing sales turnover. Thorough planning in determining sales targets and raw material requirements, effective organization through division of tasks and employee management, and regular evaluation of business performance have been proven to improve operational efficiency. The implementation of operational management, which includes planning, organizing, and continuous operational evaluation, plays a crucial role in increasing MSME business turnover. Theoretically, this study reinforces the concept that operational management is a fundamental element in business management. Practically, the results of this study can serve as a guideline for other MSMEs in implementing effective operational management to face business competition and achieve sustainable growth.
