PELATIHAN FOTO PRODUK UNTUK PENGUATAN PEMASARAN UMKM DI KECAMATAN MERAKURAK KABUPATEN TUBAN PADA MASA PANDEMI COVID-19

Abstract

Abstract, Higher education is a place of learning for students and has a big role in the
formation of competitive character and human resources in society. These students
will grow into educated, creative, innovative, and empowered human beings in
providing positive changes to society. Therefore, universities can increase their role in
bringing about change in society, including in the fields of education, culture, social,
economics, and various other fields. Through Product Photo Training for
Strengthening MSMEs in Merakurak District, Tuban Regency during the Covid-19
Pandemic, IAINU Tuban hopes to be able to contribute knowledge so that MSMEs in
Merakurak District can improve their business marketing and be able to survive
during the pandemic. Increasing the ability in product photos for MSMEs is expected
to be able to support them in increasing business marketing, one of which is by
creating an online catalog. It is hoped that after participating in this training, MSME
activists can optimize the facilities they have for business development, carry out
marketing innovations, and in the end can replicate these skills to be taught to other
MSME activists. Through this training, many good hopes were raised. The more
MSMEs that are able to make good product photos, the greater the opportunity to
increase entrepreneurship and bring changes in people's lives for the better.
Improving the economy, solving social problems, and building empowered
communities.
Keywords: photo, product, marketing, entrepreneurship, umkm