Penerapan Strategi Pemasaran Terhadap Penjualan Masker Handmade Di Koperasi Al Falah Petung Panceng Gresik

Abstract

This research is about the application of the marketing strategy of selling handmade masks at the Al Falah Petung Panceng Gresik . Marketing strategy is an economic activity carried out to meet the needs and desires of consumers with products that have been offered by the company. In this study, the author uses a qualitative analysis method, namely by collecting descriptive or events related to product marketing. From this research, it can be seen that in the application of marketing at the Al Falah Petung Panceng Gresik Cooperative only uses product marketing techniques to companies and follows the program from KEMENKOP (Ministry of Cooperatives) UMKM (Micro, Small and Medium Enterprises). It is hoped that the owner of the Al Falah Petung Panceng Gresik Cooperative has a marketing strategy by identifying customers, face-toface sales, public relations, creating advertisements on social media and the internet, creating a web or link connected to the company and submitting promotions in order to increase sales at the Al Falah Petung Panceng Gresik Cooperative.