STRATEGI PEMASARAN DAN PENANGAN KELEMAHAN PADA AIR MINUM ISI ULANG KEMASAN GALON DI BUMINU NUSANTARA SYUBBAN DESA SUNGEGENENG SEKARAN LAMONGAN

Abstract

This research analyzes the marketing strategy implemented by the Nu's Water BUMINU Nusantara Syubban gallon refill drinking water business in Sungegeneng Village, Sekaran, Lamongan. The aim of the research is to understand how this business achieves, maintains and increases sales volume and achieve profits. The marketing strategies discussed include product, price, distribution and promotion aspects. Through interviews, it was found that Nu's Water BUMINU Nusantara Syubban provides quality products at competitive prices, strategic distribution, and effective promotion through social media and word of mouth marketing. This research also identifies business strengths and weaknesses and offers strategic recommendations to overcome challenges, such as shortage of human resources, inadequate facilities, inefficient air supply, and intense price competition. With an integrated marketing strategy, this business can increase competitiveness and operational extinction.