Strategi Marketing Penjualan Buah dalam Perspektif Ekonomi Syariah

Studi Kasus di Pasar Palerenan

Abstract

  An effective marketing strategy is an important factor in the success of micro, small, and medium enterprises (MSMEs), especially in optimizing existing market potential. This study aims to analyze the implementation of marketing strategies in (MSMEs) that are oriented towards sharia economics. Using a qualitative approach, this study collected data through interviews and observations of (MSMEs) that implement sharia economic principles in their business operations. The results of the study indicate that marketing strategies that prioritize sharia values, such as honesty, transparency, and sustainability, can provide a positive contribution to the development of (MSMEs). This study concludes that the implementation of sharia-based marketing strategies can be an effective alternative to increase the competitiveness and performance of (MSMEs) in local and global markets.