Analisa Peningkatan Minat Terhadap Produk Asuransi Syariah (PT. Prudential) Indonesia

Abstract

This study aims to determine the increase in public interest in Indonesian sharia insurance (PT. Prudential) products, by looking at the causal factors, strategies, opportunities and challenges for Indonesian yariah insurance (PT. Prudential). Sharia insurance itself is an effort to protect and help each other between a number of people or parties through investment in the form of assets and or tabarru' which provides a pattern of return to face certain risks through contracts or agreements that are in accordance with sharia. This study uses a qualitative method using a type of literature study, namely by looking for references and answers from various journals, articles, books related to the journal title. The results of this study are that Prudential Islamic insurance in Indonesia continues to increase every year. By continuing to place one of the sharia principles, namely the position of ta'awun (help each other) to its fellow customers so that prudential sharia insurance in Indonesia continues to exist and continues to grow according to the times. In this increase, sharia insurance has also become an access/bridge in encouraging the economic sector, especially sharia-based ones.