Marketing Mix Berbasis Price Discount dan Bonus Packs Untuk Bisnis Online
Abstract
In the era of global science and technology development and overall all lines of life, all aspects of life are touched by internet access included in the business world. Marketing of products and services sold online known as e-commerce or e-business is also used by online shop Nala Hijab. The purpose of this study was to determine consumer perceptions of price discount and bonus packs on the attractiveness of purchases and the level of satisfaction felt by customers Nala Hijab. This study uses a qualitative descriptive approach. The result showed that online promotion price discount and bonus packs and the perception of price perceptions of each other had significant effect on the value of customer satisfaction and trust in the Nala Hijab store. The result of this study indicate that the promotion carried out by Nala Hijab is appropriate, because it can influence consumer purchasing decisions through perceived value of satisfaction and trust. The accuracy of the Nala Hijab online store in taking marketing stimulation actions on products, prices, and promotion mix is a success in taking action to maintain business success competitiveness.
References
Adityo, Benito. Analisis Pengaruh Kepercayaan, Kemudahan Dan Kualitas Informasi Terhadap Keputusan Pembelian Secara Online Di Situs Kaskus, (Semarang: Universitas Dipenogoro, 2011).
Alma, Buchari. 2012. Manajemen Pemasaran Dan Pemasaran Jasa. Edisi keenam. (Bandung: Alfabet).
Dwi Jayanti, Ratna. 2015. Pengaruh Harga Dan Kepercayaan Terhadap Keputusan Pembelian Secara Online (Studi Kasus Pada Harapan Maulina Hijab Jombang). Jurnal Publikasi. (Jombang: STIE PGRI Dewantara), Vol 10 No 1.
Irawati, Dewi. 2011. Pemanfaatan E-commerce Dalam Dunia Bisnis. Jurnal Publikasi. (Politeknik Negeri Sriwijaya). Edisi ke-6.
Jamaludin, Ahmad., dkk. 2015. Pengaruh Promosi Online Dan Persepsi Harga Terhadap Keputusan Pembelian (Survei Pada Pelanggan Aryka Shop Di kota Malang), Jurnal Publikasi, (Malang: Universitas Brawijaya), Vol 21. No 1.
Jauhari, Jaidan. 2010. Upaya Pengembangan Usaha Kecil Dan Menengah (UKM) Dengan Memanfaatkan E-commerce, Jurnal Publikasi, (Palembang: Fakultas Ilmu Komputer Universitas Sriwijaya), Vol 2. No 1.
Kotler, Philip dan Gary Armstrong. 2001. Prinsip-Prinsip Pemasaran. (Jakarta: Erlangga).
Kotler, Philip dan Gary Armstrong. 2004. Prinsip-Prinsip Pemasaran. Edisi ke 12. (Jakarta: Erlangga).
Lestari, Sri Isfanti P. 2018. Pengaruh Price Discount Dan Bonus Pack Terhadap Impulse Buying Melalui Nilai Hedonik Di Carrefour Surakarta. Jurnal Publikasi. (Surakarta: STIE Wijaya Mulya), Vol. 7, No. 2.
Ma’ruf, Hendri. 2006. Pemasaran Ritel. (Jakarta: Gramedia Pusaka Utama).
MD. Rahandini. 2012. Pemberdayaan UMKM Melalui Pusat Komunikasi Bisnis Berbasis WEB (E-Commerce), Jurnal Publikasi, (Surakarta: Universitas Slamet Riyadi), Vol 12 No. 1.
Mustofa, Imam, Fiqh Muamalah Kontemporer, (Jakarta: Rajawali Press, 2016).
Palma, Marisa Arindita dan Anik Lestari Andjarwati. 2016. Pengaruh Kualitas Produk, Kemudahan, Dan Harga Terhadap Niat Beli Ulang Dengan Kepuasan Sebagai Variabel Intervening, Jurnal Publikasi, (Surabaya: Universitas Negeri Surabaya), Vol 16. No 1.
Sari, Della Rusmilah dan Ikhwan Faizal. 2018. Pengaruh Price Discount, Bonus Pack, dan In-store Display Terhadap Keputusan Impluse Buying Pada Giant Ekstra Banjar, Jurnal Publikasi, (Banjarmasin: Universitas Lambung Mangkurat), Vol. 2, No. 1.
Sidharta, Iwan dan Boy Suzanto. 2015. Pengaruh Kepuasan Transaksi Online Shopping Dan Kepercayaan Konsumen Terhadap Sikap Serta Perilaku Konsumen pada E-commerce. (Bandung: STMIK Madira Indonesia, STIE Passundan), Vol. 9, No. 1.
Swastha, Basu. 2002. Manejemen Pemasaran Modern. (Yogyakarta: Liberty).
Syazkia, Sindy Nur dan Ai Lili Yuliati. 2018. Pengaruh Bonus Pack Dan Price Discount Terhadap Impulse Buying Pada Konsumen PT. Lion Super Indo Gerai Antapani, Jurnal Publikasi, (Universitas Telkom), Vol 5, No. 2
Copyright (c) 2019 At-Tahdzib: Jurnal Studi Islam dan Muamalah
This work is licensed under a Creative Commons Attribution 4.0 International License.
Jurnal Studi Islam by At-Tahdzib is licensed under a Creative Commons Attribution 4.0 International License.
Based on a work at http://ejournal.kopertais4.or.id/mataraman/index.php/tahdzib
