Strategi Pemasaran dalam Meningkatkan Penjualan Mebel Kayu U.D Barokah di Desa Karduluk Pragaan Sumenep dalam perspektif Ekonomi Syariah

Abstract

Business is an activity that requires a serious understanding, the most important thing that a person must do in running a business is to develop a strategy so that the business can be profitable and have good prospects. One of the strategies used in business is the application of Islamic content which consists of the application of Islamic marketing strategy theories and concepts and the application of Islamic marketing characteristics. In this strategy, 4P is applied which consists of products, prices, promotions, and locations combined with Santi Mebel's segmentation, targeting, and positioning techniques to win the competition in the market. This aims to find out how U.D Barokah's Islamic marketing strategy increases sales. This study uses a field research method using a qualitative approach. Meanwhile, the data collection techniques used are interviews, observations and documentation. Research Results Based on the results, it can be concluded that U.D Barokah runs its business using the 4P STRATEGY. U.D Barokah has the advantage that the products produced are superior products using the best quality. The marketing strategy is also inseparable from sharia principles, namely honest (siddiq), trustworthy (amanah), and smart (Fathanah).