Pendampingan UMKM dalam Meningkatkan Persaingan Digitalisasi di Desa Sejati Camplong Sampang
Keywords:
Mentoring, MSMEs, DigitalizationAbstract
This study aims to provide assistance to MSMEs in digitalization competition in Sejati Village, Camplong District, Sampang Regency. This research is a qualitative descriptive analysis study. The study was conducted in Bunut Hamlet, Sejati Village, Camplong District, Sampang Regency. The research subjects in this study were MSMEs in Sejati Village, Camplong District, Sampang Regency. The informants in this study were MSME actors in Sejati Village, Bunut Hamlet. The method used was by identifying problems, digital marketing assistance, and the logo creation process. The form of activity was in the form of creating social media and creating a new logo for MSMEs in Sejati Village, Bunut Hamlet. The results of the MSME assistance program in increasing digitalization competition for this business are expected to make the business better and developReferences
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