Kepemimpinan Kiai sebagai Personal Branding Pesantren dalam Perspektif Public Relation (Humas)
DOI:
https://doi.org/10.32806/jf.v8i2.3287Keywords:
Leadership, Kyai, Branding, Public RelationsAbstract
Kiai leadership is a very influential figure in pesantren, Kiai plays an important role in progress promoting in pesantren. Leadership of the clerics in pesantren is individual leadership, which is the existence of personal Kiai in pesantren leader, in this case the research to find out how Kiai leadership is as a personal branding of pesantren in a perspective of public relations. This research is sourced from the Nadlatul Ulum Islamic boarding school in its place in Sukojember Jilbuk Jember, Nadlatul Ulum Islamic boarding school which is directly cared for by the cleric KH Moh.Tsabit Abd Hadi. KH Moh.Tsabit Abd Hadi's leadership was pesonal which became the center of Islamic boarding school progress and also the quality of the santriya. The purpose of the research results is to find out how the leadership of the clerics as personal branding in pesantren in the perspective of public relations. The description outlined from the results of the above research is how KH Mohs.Tsabit Abd Hadi's strategy is pesonal branding in the perspective of public relations in Islamic boarding schools, namely, KH Moh.Tsabit Abd Hadi through internal and external communication which communicates internal communication between Kiai and santri who were shown to be Kiai figures doubted the leadership of the pesantren while the external communication was the communication between Kiai and societies.References
Baharun, Hasan. Management Of Quality Education In Pesantren: The Study of the Education Quality Improvement Pesantren by Strategy Management Approach. Malang: 2nd INTERNATIONAL CONFERENCES ON EDUCATION AND TRAINING (ICET), UM Malang, 2016. http://icet.fip.um.ac.id/wp-content/uploads/2017/06/PROCEEDINGS-2ND-ICET-BOOK-2-.pdf.
———. “Peningkatan Kompetensi Guru Melalui Sistem Kepemimpinan Kepala Madrasah.” At-Tajdid: Jurnal Ilmu Tarbiyah 6, no. 1 (2017): 1–25.
Hafidh, Zaini. “Peran Kepemimpinan Kiai Dalam Peningkatan Kualitas Pondok Pesantren Di Kabupaten Ciamis.” Administrasi Pendidikan 24, no. 2 (2017)
Harini, Ira Nur. “Manajemen Hubungan Masyarakat Dalam Upaya Peningkatan Pencitraan Sekolah ( Studi Kasus Di Smp Al Hikmah Surabaya ).” Jurnal Inspirasi Manajemen Pendidikan, Vol. 4 No. 4, April 2014, Hlm. 8-20 4, no. 4 (2014): 8–20.
Keke, Yulianti. “Komunikasi Pemasaran Terpadu Terhadap Brand Awareness.” Manajemen Bisnis Transportasi Dan Logistik 2, no. 1 (2015): 172–86.
Mufa’izah, Iskandar Ritonga. “Strategi Pondok Pesantren Sunan Drajat Dalam Mengimplementasikan B R An D In G Sebagai Pondok Kewirausahaan Dan Implikasinya Terhadap Jiwa Kewirausahaan Santri Mufa’izah1.” El-Qist 7, no. 2 (2017): 1495–1509.
Priandhika, Rendri PratamaWahyu, Muhammad Nafik H.R. “Pencapaian Kemandirian Operasional Melalui Pengelolaan Aset Di Pondok Pesantren Annuqayah.” Ekonomi Syariah Teori Dan Terapan 3, no. 7 (2016): 575–83.
Rusmini. “Gaya Kepemimpinan Kiai Lukman Al-Karim Dalam Pengembangan Lembaga Pendidikan Islam ( Studi Kasus Di Pondok Pesantren Bahrul Maghfiroh Malang ).” Studi Keislaman 15, no. 2 (2015): 497–518.
Sherly Margaretha, Widayatmoko, M. Adi Pribadi. “Analisis Komunikasi Pemasaran Terpadu PT . Cubes Consulting Dalam Membangun Brand Association.” Komunikasi 1, no. 5 (2012): 455–62.
Syarif, Zainuddin. “Manajemen Kepemimpinan Kiai Dan Kontribusinya Terhadap Mutu Pendidikan Pesantren.” Fikrotuna: Pendidikan Dan Manajemen Islam 6, no. 2 (2017).
Universitas, Umaimah Wahid dan Anggun Eka Puspita. “Upaya Peningkatkan Brand Awareness PT . Go-Jek Indonesia Melalui Aktivitas Marketing Public Relations.” Komunikasi 9, no. 1 (2017).
Us, Kasful Anwar. “Kepemimpinan Kiai Pesantren : Studi Terhadap Pondok Pesantren Di Kota Jambi.” Kontekstualita 25, no. 2 (2010).
Utami, Mira Maulani. “Revealing Ideal Figure Of Central Java’s Future Leader.” Unimus, 2013.
Yaqin, Nurul. “Manajemen Lembaga Pendidikan Islam.” Studi Islam 3, no. 2 (2016)
Downloads
Published
How to Cite
Issue
Section
License
Publishing your paper with Al FIKROTUNA: Jurnal Pendidikan dan Manajemen Islam means that the author or authors retain the copyright in the paper. Al Ihkam granted an exclusive non commercial reuse license by the author(s), but the author(s) are able to put the paper onto a website, distribute it to colleagues, give it to students, use it in your thesis etc, so long as the use is not directed at commercial advantage or toward private monetary gain. The author(s) can reuse the figures and tables and other information contained in their paper published by FIKROTUNA: Jurnal Pendidikan dan Manajemen Islam in future papers or work without having to ask anyone for permission, provided that the figures, tables or other information that is included in the new paper or work properly references the published paper as the source of the figures, tables or other information, and the new paper or work is not direct at private monetary gain or commercial advantage.
FIKROTUNA: Jurnal Pendidikan dan Manajemen Islam provides immediate open access to its content on the principle that making research freely available to the public supports a greater global exchange of knowledge. This journal is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.This license lets others remix, tweak, and build upon your work non-commercially, and although their new works must also acknowledge & be non-commercial, they don’t have to license their derivative works on the same terms.
FIKROTUNA: Jurnal Pendidikan dan Manajemen Islam Open Access articles are distributed under this Creative Commons Attribution-Noncommercial 4.0 International License (CC BY-NC). Articles can be read and shared for noncommercial purposes under the following conditions:
BY: Attribution must be given to the original source (Attribution)
NC: Works may not be used for commercial purposes (Noncommercial)