Pengaruh Impression dan Traffic Terhadap Nilai Penjualan Profjack Scout Melalui Marketplace Shopee

Neng Mira Rosita Neng Mira Rosita; Prihartono  Aksan Halim

doi:10.32806/jf.v12i01.6585

Authors

Neng Mira Rosita Neng Mira Rosita Politeknik Piksi Ganesha
Prihartono Aksan Halim Paksi Ganesha Polytechnic, Indonesia

DOI:

https://doi.org/10.32806/jf.v12i01.6585

Keywords:

Impression; Sale; Traffic.

Abstract

The purpose of this study was to determine how much influence impression (X1) and traffic (X2) have on sales value (Y) in the shopee marketplace Profjack Scout. The population used was 3219 customers during 2022 by taking a saturated sample technique or taking all the population as a sample. The preparation uses quantitative methods with associative approach techniques, as for the tests carried out normality test, multicollinearity test, heteroscedasticity test, partial test (t), simultaneous test (f) and coefficient of determination (R2) using SPSS V.25. The results showed that impression has a positive and significant effect on sales value. Traffic has a negative and significant effect on sales value. Impression and traffic together have a positive and significant influence on sales value.

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