MANAJEMEN PEMASARAN LEMBAGA PENDIDIKAN ISLAM DAN PONDOK PESANTREN

Abstract

Marketing management is a field of knowledge that is gaining increasing attention among organizations of all types and sizes, including non-profit organizations such as education, hospitals and so on. Leaders fight for their institutions to survive changing consumer attitudes and diminishing financial resources. Marketing management is one of the answers taken to deal with these problems in the development of the latest marketing concept, consumers (students) are placed as the center of high attention. Practitioners and academics try to study consumer aspects in order to develop marketing strategies that are expected to be able to gain market share (number of students) available